5 Free Design Resources for Small Businesses
The first thing your customers notice about your brand is the way it looks. A design agency like us, can provide all of the assets you’ll need, to have a professional looking brand.
If you are starting out, you may want something quick and free before investing in a full brand package.
Here are 5 free design resources:
Images are an integral part of your brand. They convey a certain feeling to your customers through visuals. My two favourite places to get free images are Unsplash and Pixabay. They both offer free photos, royalty free with no need to credit. You can donate to the photographer if you wish.
Like photos, icons are a key part of your brand. They will provide visual cues to your customers when used on social media or on your website. Two that I like are Flaticon, which have a bunch of free icons, royalty free icons and premium icons. ManyPixels offers more details icons and illustrations. Again available free without attribution.
Using custom fonts can differentiate your brand from the competition. Google fonts is a font library offering hundreds of free fonts, royalty free. A benefit of google fonts is that you can also add them to your website, for a seamless brand experience.
If you are looking for something a bit more unique, font squirrel offers a variety of royalty free fonts.
When you launch or own a small business you do 100 different jobs from CEO to Social media manager to Designer. To help you become the best junior designer you can be, I recommend these two programs.
Canva is one of my favourite free design and layout programs. It comes with thousands of templates, free icons and illustrations. You can animate in Canva and also produce and record presentations and courses.
The lightroom mobile app is one I would highly recommend. It allows you to edit professionally edit photos and it is free.
My final recommendation for all small businesses is to use colour accessibility tools when designing anything. Adobe Color has a great tool to check if the colours you have used in your designs will be accessible for people with a visual impairment.
Here’s an example of the Yellow Sunday Digital colours:
You can see that we have two quite light colours that have little distinction for Deuteranopia and Protanopia. Due to this, I know not to use these two colours together on a design where they need to be distinguished from each other.
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