How Do Brand Guidelines Benefit Your Small Business
What are brand guidelines?
Brand guidelines are essentially the blueprint to your brand. They lay out how your brand looks and feels when communicating with customers.
When launching your small business you may overlook brand guidelines, but they are a necessity for a business of any size and here’s why:
1. They make your brand more recognisable
Having a consistent brand look and feel helps you build up brand recognition with your customers and clients. They will start associating parts of your branding with your company, such as colours or the fonts you use.
Beth (my biz partner and marketing extraordinaire) has mentioned a few times that she can instantly tell when a photograph of mine is on her instagram feed. Even if I am not in it, because my photo composition, colouring and style is recognisable.
2. They save time
As a small business you need to work smarter not harder. Having brand guidelines gives you a template to follow when communicating your brand to your customers. Brand guides will make decisions easier and quicker as you can refer back to your guides to check they are in line with your brand ethos.
Most design software, including canva, will allow you to upload your brand assets making them instantly available. This speeds up the process of putting together content for your brand.
3. They make your business look more professional
Often the difference between a professional looking business, and an amateur one is the branding. By following brand guidelines, you ensure that your brand remains consistent across touch points. This makes for a more sleek and professional looking brand image.
4. They create consistency in your brand
Brand guidelines allow you to keep your brand journey consistent for your customers. Any touchpoint that your customers come in contact with will look and feel the same because they follow the same brand guidelines.
Consistency is key for small businesses. It helps your customers know exactly what to expect from you and your brand, which then builds up brand recognition.
5. They make it easier to expand your team
When growing your team or working with agencies it is important to have SOPs (standard operating procedures) to follow.
Your brand guidelines act as your brand rules for anyone not as familiar with your brand to follow. This ensures that everything produced is on brand, no matter who is working on it.
If you’re interested in levelling up your branding, investing in a new logo or finding out how you can create your own you can get in touch with us for a bespoke quote to see how we can help!