Jodie came to us wanting to take her blog ‘Jodetopia’ and turn it into a professional business. The current branding wasn’t serving her, and she didn’t feel it was very reflective of who she was and her values.
Her brief was quite simple, she wanted a monochrome colour scheme, she wanted the branding to have a prominent lower case j and wanted a versatile pattern or texture to use.
The full brand package included complete set of brand guidelines, logo variations, patterns and icons. As well as applications on social media and web.
As a result we ended up with the creative below.