Leah XL: Merchandise

Artboard 11 copy 2@2x

Leah XL: Merchandise

Leah came to us wanting to capitalise on her recent success on tiktok by launching merchandise.

Her brief to us was to create an icon or graphic that really embodied her personal brand and online presence. She was well known for things like her bold appearance, bright lipstick and curly hair as well as posting about being British. The graphic needed to be scalable and work across multiple clothing and merchandise pieces.

We delivered a set of 4 icons that could be used interchangeably on merchandise and on her social media.

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