Neon Moon came to us for a brand refresh after being acquired by new owners.

They wanted the brand to reflect the new direction the CEO was taking the brand, whilst also retaining brand recognition with their existing customers.

We took on this challenge and kept the moon motif of their existing logo, paired with a new bold and feminine typeface. The brand’s iconic red and black colour-way was kept and given an update to a more mature and sultry palette.

The moon motif became the basis of the new branding, being featured in the logo and also the new brand pattern library.